How to be a content writer?

 Any blogger, copywriter, journalist, or copy that writes for the Internet knows that SEO is essential.

And Yet, the more they learn, the worse they usually do, especially from Panda, the Google update that rewards quality content.

 To write good SEO texts we only have to use common sense, and in many cases having a list with these listed undeniable

facts can help, so, I hope that the following 10 points help to eradicate some false myths of SEO writing and reaffirm that

a text that is good for the user will always be a good SEO text.

 1. Be original

The content must be unique.

If we collect information from various sources, condense the information into concepts, and write from scratch from them.

Never use a glue cutter.

 2. Keep your target in mind

Writing content for a business blog aimed at executives is not the same as writing price-oriented e-commerce.

In each case, the public is going to look for one thing, and if we speak to them in a different language than they expect to

find, it can increase the bounce rate and be damaging. Also, let’s take care of the approach we give it.

If we create the description of children’s book for parents, we will have to talk about its educational value, and if we

build it for the child, we will have to tell the elements of the story attractively.

 Google takes into account user behavior so that the lower the bounce rate, the more page views per user you get, etc. better results you will get.

In English, the search engine also takes into account secondarily this language used (average of letters per word) depending on the audience that consumes that content.

I have no proof that it works in Spanish, but it is interesting because it makes sense for the user to make the text easier to understand.

 3. Create relevant texts

Take into account why the user arrives at the page and provide as much relevant information as possible.

Always try to generate value and give content that is not in any other site.

it can be at an educational level, the format in which it is presented, or the way of telling it.

 4. Take care of the length

The ideal is rich texts, of more than 200 words.

That said, the main thing is that they make sense in the context in which they are, if there is no content for that

much, better to keep it short than to make noise without justification.

 5. Attention to keywords

 Keywords must be in the text. The closer they are to the beginning, the more critical they will be regarding positioning.

In this sense, it is convenient for the keyword to appear in the first 100 words, especially since if the text is talking about it, it comes naturally.

In cases where the keyword does not make sense in a broader context (e.g., buying a house) it is better to modify it

by adding a link to make sense, rather than making syntactic errors, so, we would try to include variations such as “buy a house” or “buy your house.”

 The global density of all pages in a domain is increasingly taken into account than that of each page, so you don’t have

to force too many repetitions of the keyword, or it can be interpreted as keyword stuffing.

 6. Create semantic text

Google is getting better at identifying synonyms, so once KW requirements are met,

it doesn’t hurt if we use synonyms and variations of the same expression.

The text is going to be more natural and more productive because we’ll not repeat an equivalent word or phrase

regularly, and Google also will value it.

 7. Check spelling and writing

Check there are no grammatical, syntactic, or spelling errors.

Google hates poorly written content, much as Yahoo continues to rank responses, but the user hates it even more.

There are few things worse than a poorly written page.

 8. Use links and bold

 You should not obsess over these points. If we talk about the content of another page,

it is okay to put a relationship, and if there is especially important information which may or may not be the

keyword reinforcing it in bold will help it stand out in the text.

There is no agreement on the weight of the brave at the SEO level, and for my part, I do not think it makes a big

difference, so take it for what it is: an excellent way to highlight text for the user.

 9. Do not mix content

If we are creating a travel website, and we create a “Madrid travel” page and another “Barcelona travel” page,

each one must speak of totally different content. Imagine that we put a keyword from one page to another, for

example, “Barcelona has the second largest airport in Spain, after Madrid.” 

In this case, we would be risking that the Barcelona website begins to position itself in Madrid.

If we want to put it because it is necessary, it is convenient to put the word as a link to its corresponding page, so we

indicate to Google that that page is more specific for that keyword.

 10. Forget about SEO

These recommendations should be visible when creating content, so that the user and Google understand what a text

is about, and that it is as relevant and of the highest possible quality.

To do this, we must ensure that we comply with them, but do not exceed them.

Many times, the writing style is changed by searching for SEO shortcuts or following guidelines from dubious sources.

It is better to stick to simplicity and personal style, putting ourselves in the user’s shoes and using common sense.

And if we question between SEO and user at any point, then always the user.